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Samsung Helmet of Hope - Pure Inspiration, Tons of Awareness

September 30, 2010 by Victoria Strong

Whew! What. A. Race. smile

We're not sure how many times we bumped between the #1 and #2 spot over the last three weeks in this contest, but it was probably in the neighborhood of several times daily. A pretty exciting contest indeed! The Samsung Helmet of Hope was literally down to the wire yesterday -- down to the last second to be exact -- and we still aren't exactly sure which very worthy children's cause will take home the $20,000 grant. NASCAR champion Jimmie Johnson will announce the winner Friday, October, 1 at 7pm ET on his segment ofSPEED Channel's Trackside Live from the Kansas Speedway and our fingers are crossed -- double crossed -- triple crossed -- that GSF and SMA pulled it off in the end. And while we really, really, really hope we win to help elevate the SMA platform, no matter what happens this was INCREDIBLE. Why? Simple. Because...

YOU.ARE. ALL. AMAZING. [period]

Once again you have blown us away with your tremendous support of the Gwendolyn Strong Foundation and our fight to end SMA. Everyone was so creative and worked so very hard to get the word out and we are completely humbled and...well...speechless to be honest. The things you all did, your relentless passionate dedication, your creativity, and your willingness to go the extra ten thousand miles was simply awe inspiring. And guess what? Throughout the entire process, by asking for votes, by explaining SMA to others, by challenging yourself to break down those walls and tell people -- tell EVERYONE -- that ending SMA is a cause that is important to YOU, we all increased awareness of this cruel disease!!!

At our core, we have always believed in the importance of increasing awareness of SMA on a broad level -- if one knows nothing of its brutality, how will it change? Over the last three weeks we have ALL helped materially move the needle forward for this "little known" disease -- SMA! Put simply, TOGETHER we ARE putting SMA on the map. TOGETHER we are building on the momentum of what so many others have done over the last 20 years. TOGETHER we are changing the future of this disease and we can feel that change picking up speed almost daily.

We want to thank NASCAR champion Jimmie Johnson, the Jimmie Johnson Foundation, Samsung, and Lowe's for creating such an impactful platform for children's causes. We want to commend Cookies For Kid's Cancer for all the hard work they put into this race -- we were honored to be alongside such a fantastic organization each step of the way. And we want to thank each of you for really going to bat for GSF and this unique opportunity for SMA. Every single effort mattered! Every single effort made a difference! Every tweet, facebook post, email, blog post, phone call, conversation kept us battling for that coveted top spot for three weeks! There were so many people behind this and we appreciate you all. You ALL have made a difference!

While it is impossible to quantify the massive number of people across the globe who were reached in this contest and who have now heard of SMA because of it, take a look at a tiny subset of just a few of the people who do have a measurable reach and were trumpeting about GSF and SMA for weeks -- and this is in addition to all of the vast networks each of YOU has in hand!

  • Dennis Miller | over 43,000 Facebook fans and 19,000 Twitter followers
  • House | with personal letter from Executive Producer Garrett Lerner | over 14 Million Facebook fans
  • House Executive Producer and Director Greg Yaitanes | over 280,000 Twitter followers
  • Widespread Panic | over 164,000 Facebook fans and 8,200 Twitter followers
  • Candace Cameron Bure | over 19,500 Facebook fans and 60,000 Twitter followers
  • Andrew Zimmern | over 7,000 Facebook fans and 84,000 Twitter followers
  • Danielle Smith | over 11,000 Twitter followers and a massive blog network
  • Care 2 | over 53,000 Facebook fans
  • Baby Center | over 40,000 Twitter followers
  • Haut Totes | over 28,000 Twitter followers
  • Many SMA and MD orgs and families | tens of thousands combined
  • And all those who participated in the first ever 2010 SMA BLOG PARTY | reaching thousands of new people!!!

We should ALL be very proud of what we have once again accomplished TOGETHER -- pushing SMA awareness higher and higher up the ladder to garnering broad global attention! And YOU are responsible. YOU made this happen. YOU were a key part of all of this. YOU made a difference. And YOU are part of the future of this disease -- ENDING SMA! And we simply can not thank you enough!

Related Campaigns

Jimmie Johnson Foundation Helmet of Hope Recipient | $30,000 Awarded Jimmie Johnson Foundation Helmet of Hope Recipient | $30,000 Awarded

In August 2010, the Jimmie Johnson Foundation selected the Gwendolyn Strong Foundation as one of ten charities for their annual Samsung Helmet of Hope highlighting nonprofit work focused on...

View More Campaigns

Talk About It

Sitting on the edge of my seat here! I can't wait to hear, BUT no matter what my news feed had more Jimmie Jihnson "sharing" links than ever before! More people to spread awareness!
Posted by Penny on 2010-09-30 09:10:36
AS THE USA ECONOMY HAS GOTTEN THIS PAST YEARS WE ARE SUCH NEEDS OF CHARITIES TO HELP WITH SO MANY CAUSE IN NEED AMERICA IS THE LAND OF THE PLENTY HOPE U WIN AND OTHER COMPANIES KEEP ON HELPING GOD BLESS U
Posted by RAYOFLIGH21 on 2010-09-30 12:29:07
Woo-Hoo! You got a win with Jimmie Johnson! Not only were you awarded $20,000, but you were so well spoken of with your attitude. He spoke about how you and Cookies for Kids had dialogue about splitting the prize money no matter who won because you had been so close to each other during the whole process. That attitude is something that is super unselfish. I'm PROUD to call you friends!
Posted by Mary on 2010-10-01 16:32:51
I am so excited and happy for you and your family. We are friends of "Sweet Baby Zane". xox
Posted by Christine on 2010-10-04 06:28:20

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